Are You Guaranteeing Your Services?

How often do you use the word guarantee when you mention your services?


It’s such a simple thing that can do so much to help a person come to trust you, because you’re naturally removing the element of risk.
It’s such a simple thing that can do so much to help a person come to trust you, because you’re naturally removing the element of risk.
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The worst thing about using a store for the first time is that you just don’t know what you’re going to get. For service industry positions this can be particularly annoying, because what if they do a bad job? What if you aren’t happy with the services you got? Is there anything you can do about it, or are you just stuck paying for something you really don’t like that much?


No one wants to fork over money for something that didn’t live up to their expectations. Along with this they don’t want to have to fight a company to get their money back before they weren’t pleased with the end results.


All of these fears are going to be going through a person’s head when they first look at a new company they’ve never used before. All it takes is a single bad experience to put them on edge, and make things even harder for you.


But with that single word of guarantee you can help to remove those initial fears, and make your company look that much better in the long wrong.


Let’s look at a postcard printing push where you’re specifically targeting new customers about your services. You send out a batch of postcards that tell people what you do, and lets them know that if they don’t like what they get, they can have their money back.


The first thing you’ve done is shown a high level of confidence in your services. You are so positive that you can give them exactly what they’re looking for that you’re willing to literally hand their money right back to them if they aren’t happy with what they end up getting?


That confidence says a lot about a company, and can help make a person more confident in the company as well.


The second thing it does is helps to ease back whatever concerns they might have that they won’t end up getting what they were looking for. If they do have a problem you’ll make sure they walk away happy. The risks are removed from the equation. What else do they have to worry about anymore?


There’s no reason not to use a guarantee with whatever marketing you’re having done. You’ll greatly improve that postcard printing with a single word, and it can act as a great hook to get a person interested in your company. If a company is that confident in themselves, they much have a good reason to be, and a person would be smart to give that company a chance.

By: Andrew Michaels

Article Directory: http://www.articledashboard.com

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Internet Marketing Companies, Online Marketing Degree, Online Marketing Service by: Jan Michael Balasa

ONLINE MARKETING SERVICE

Online Marketing Service, also referred to as Internet marketing service is about using the Internet as another channel to market your business or organization. It’s about broadening your Web visibility, attracting qualified visitors to your website or getting interested people to email or call without even needing to come to your site. When visitors do come, through on-site marketing efforts and strong features, you lead them to do what you want them to do: fill out a form, register for an event or make a purchase from you through the internet usage. Some people would be eased to make their necessary work about their company by providing online worker from other place to make their job more easy to do.

Online Marketing Service builds, executes and measures direct response strategies using the Internet. Some key areas that the company should consider to concentrate on are acquisition of specific information, retention of the data being given on the site, awareness of how the site should be handled, optimization of the site content and behavior, and conversion of details through a more useful resource to the users online.

Here are some of the processes that the company should consider in getting their online marketing more effective:

1. Define Your Goal - work together with every member of your company to help clearly define exactly what it is you want to accomplish towards a more fruitful future using the online marketing service and how to set up goals which are important to the company.

2. Develop the Plan – the company should develop strategic, effective and measurable direct response marketing plans designed to achieve the company goals. Through the company's efforts of each member, a more suitable and easy way of conducting the plan can be performed.

3. Execute the Plan - provide capable and experienced project management throughout the entire implementation process. Each member of the company should be reliable, thorough, well-connected, and determined to make satisfied clients that are connected to the company. With these at hand, satisfied clients are willing to cooperate and pay more for the efforts of the company.

4. Measure the Results - No online marketing campaign is complete without measuring the results. Internet marketing strategies take tracking and measuring of the clients website advertisements before implementation occurs. This way, the company can measure their effectiveness to the clients as well as how better they know their company's effectiveness in the process. With the good results that the company is displaying, more and more clients are willing to be with the company and won't have second thoughts of paying a good amount for a good service that the company offers. Clients' satisfaction are very vital when it comes to consideration about the company's main goal.

ONLINE MARKETING DEGREE

Online Marketing Degree generally refers to the degrees that are offered in the internet through advertisements and well-presented by different courses that are being offered by the colleges and universities throughout the globe. It most likely want to prepare individuals in undertaking and managing the process of developing consumer audiences and moving products from producers to consumers by the use of the internet.

A more easy way to determine whether you're making the right decision in improving and pursuing your career as student is to continue studying and taking one of the major courses that the college or university offers. Online Marketing Degree includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Many colleges and universities have come up with the idea of advertising their different online courses because through this, a more practical, faster and easier way of advertising through the web can be seen and noticed. They will no longer have to make certain advertisements through television and radios just around their country but through online marketing service. The degrees that they offer will be seen by anyone from anywhere around the globe by the use of the internet. An effective way of advertising without the high costing.

A slight example on the online marketing degree is the Bachelor of Science in Business Administration – Marketing (B.S.B.A./MKT.) which puts working professionals on a clear path to lifelong learning and success. Maximizing their career opportunities, making important contributions to the profession, reaching the potential—that define success.

Through a program that combines academic theory with practical application, and includes courses in Ethical Leadership and in Social Responsibility, the students will gain knowledge and experience in areas vital to business and society. This concentration will help the students develop insights into an organization’s marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management, and marketing on the Internet.

Another example of an online marketing degree is the Master of Business Administration in Marketing (M.B.A./MKT.), it provides students with the ability to examine the relationship between marketing and corporate strategy and the tools necessary for developing and implementing strong marketing tactics throughout the companies in which they work. Through a hands-on curriculum including case analyses, this specialization lays the practical groundwork necessary for students interested in strengthening or furthering their career as a marketing professional or decision maker.

INTERNET MARKETING COMPANIES

Internet Marketing is a broad term that can include everything from pay-per-click management to a full-blown online marketing campaign that builds traffic and tracks site visitors to increase conversions from all mediums. Internet Marketing can be thought as encompassing all of the following disciplines: search engine optimization, pay-per-click management, link building and affiliate marketing.

Internet Marketing Companies work solely towards getting their client’s product or services marketed online, and this is really becoming something that modern businesses can’t live without. Obviously, an Internet marketing company can’t use the same techniques that a traditional advertising agency would use, such as television commercials and special promotions.

The things that an Internet marketing company can do are pretty amazing, though, because the costs are fairly low and the results can potentially reach a global audience. The interactive nature of Internet marketing, which allows businesses to draw out an instant response from potential customers, is a unique quality of the medium. Internet marketing companies can bring creative and technical aspects together, including design, development, advertising and sales. Internet marketing methods include search engine optimization, pay per click management, display advertising, email marketing, interactive advertising, blog marketing, and viral marketing.

The services that an Internet marketing Company offers aren’t always something tangible that people can see, although things like banner ads and social media marketing (using sites like MySpace) are quite visible. Things like search engine optimization and pay per click management are more intangible, but they help promote a website by placing it where people will see it when they are looking for that type of product or service. Internet marketing companies grow and promote an organization using online media.

An Internet marketing company does not simply build a website or promote a website… They make that website visible to people who are likely to become real paying customers. For some reasons, people are making easier ways of advertising their products and news through the Internet because of its lower cost and its effectiveness. Consumers can see the products and massive orders and requests could be in any instant on line with the company which provides the products.

An online marketing campaign is necessary these days with the Internet become bigger and bigger by the day. Therefore, it is crucial to hire an effective Internet marketing company to help your business achieve the online results you are looking for.

Since the advent of the World Wide Web, there have been many new evolutions to online marketing. Thankfully, there are many Internet marketing companies that can show you the ropes about the industry so that you can capitalize with your online venture.

There is a wide variety of items that a quality Internet marketing company can provide to your business. One of the main sources of online marketing is in search engine optimization, commonly referred to as SEO. This process simply refers to the act of ensuring that your website appears in the top of the major search engines such as Google, Yahoo and MSN. This is achieved by submitting articles and keyword phrases all over the Internet because the more links that your website has on the Net, the higher your search engine ranking will be. Since most customers will choose to use the services of a company that is among the top ten in the search engines, SEO can work wonders for your online venture.

However, an Internet marketing company also has many other services that can benefit your business. Many of these particular companies also provide website designing and graphic design help that will make your website much more appealing to the public. If you search hard enough, you will be able to find a quality company that will produce your website from the ground up and then use SEO to ensure that your site gets the recognition it deserves.

About The Author

Jan Michael Balasa is a link builder for http://Agentsofvalue.com. I'm an Electronics and Communications Engineering graduate. I have a good written and communication skill when it comes to research and projects.

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Top Ten Great Headline Ideas by: Judy Cullins

What Makes a Great Headline?
Headlines are far more important than the copy beneath them. If you don't use headlines within your chapter or in your Web site sales letters and article titles, you will lose your audience's attention in a few seconds. And, that's serious.
Apply These Top Ten Headline Ideas and Prosper
Your Headline...
1. Needs to compel and propel the skimmer to stay and go to sales copy beneath if on your Web site. Your book chapter headlines should lead your reader by the hand to what he wants to know. They can be questions or statements, but make them clear, and if possible, sizzle.
2. Must be attention-getting. Use emotion in your copywriting because people buy because they connect emotionally, not because they need something.
3. Make it benefit-driven--how your product or service will solve your audience's problem, concern, or challenge.
4. Make an irresistible offer. Most eBooks that sell well offer special bonus reports they attach at the end of the document. People often buy just because of the bonus such as my
"How to Get Testimonials from the Rich and Famous" for my book on writing a book.
5. Make a wild promise and pay up. Most people don't like hype, but will notice your promises in your benefit statements. Back it up with the how when they read the copy beneath the headline.
6. Keep it simple. Some headlines go on and on to include many problems and benefits. Stick to a one line for the best results.
7. Include one top benefit. The top headline of your Web or email sales letter should taut your number one benefit of your product or service. Show the big result and wow your readers. They are looking for answers.
8. Build curiosity/suspense. Would this attract you? "Overcome Writers' Block with Snake Dancing?" Sometimes the improbable can hook your readers attention, and that's what you want.
9. Must be "you" centered.
Instead of saying "I can do this for you" write it "You will get this benefit when you..." Check out your home page. Does it need a lift? If it has a lot about you, your mission, and your bio, you have missed the mark.
10. Think before you write your headlines. Leave the lackluster ones behind. To announce his seminars, one client put "Upcoming Seminars" in the email subject line. Who cares? Entice your market to act by making a specific, benefit-driven headline.
To prepare for great headlines, start with a list of great benefits. Before you post, check with associates for their reactions. They are a sample of the groups and individuals you want to attract.
Judy Cullins ©2006 All Rights Reserved.
About The Author

Judy Cullins, 20-year Book and Internet Marketing Coach Bk The Fast and Cheap Way to Explode Targeted Web Traffic free 2 monthly ezines, "The Book Coach Says. . .," and "Business Tip of the Month." at http://www.bookcoaching.com

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Benefiting From a Regular Exhibiting Workout by: Susan Friedmann

How often do you exercise your exhibiting muscles? Do you have a regular workout designed to increase your tradeshow dexterity and boost your results? Whether you’re looking for strength training to increase your competitive edge, flexibility to improve your marketing strategy, or just general overall fitness, a regular conditioning workout program is a must.

Before beginning an exercise program, take time to think about the results you’d like to achieve, so that you can gear your workout strategy toward attaining your desired outcome. Take time to assess why you participate in tradeshows. If you go because you’ve always gone, because the competition is going, or because you’d be conspicuous by your absence, a fitness program will propel you to new heights and increase your marketing longevity. The purpose of a regular exhibiting workout program is to revitalize, invigorate and rejuvenate your exhibit marketing strategy. However, realize that the toughest part of this program is usually getting started, and having the discipline to make your exercise routine a regular part of your exhibit marketing strategy.

The following is a general fitness level guide to help you determine what type of exercise you should do and the intensity level. Whether you want to build marketing muscle, or just firm up/tone determine the intensity that’s right for you. Each level incorporates a strength, an aerobic, and a flexibility component. All three will help you achieve your desired results.

Fitness Level 1 - You never or rarely stretch

This first level is geared for the low risk-taker who is in the habit of always doing the same thing at industry shows. To increase your level of flexibility in the marketplace, try stretching your exhibiting muscles prior to your next tradeshow. Be willing to take a risk and differentiate a little from your regular routine. Schedule a warm-up session with your exhibit marketing team several months prior to your next show.

Strength component: Define exactly why you are exhibiting and what it is that you want to achieve through your tradeshow participation.

Aerobic component: Brainstorm possible ideas and generally get your major muscle groups working in a rhythmic fashion. Consider giving your booth a facelift, with some new and exciting graphics. If you don’t have a new product or service to display, emphasize and/or educate your target audience about a benefit that normally gets forgotten.

Flexibility component: Try using a theme to add some new blood to your tradeshow muscles to help attract more activity into your exhibit.

Using this gentle routine regularly before each show will help increase a sense of accomplishment and well-being, as well as decrease the risk of painful unproductive results.

Fitness Level 2 - You occasionally stretch most of the major muscle groups

This level is designed for exhibitors who want more of a challenging exhibiting workout to increase their market strength and flexibility. As with level one, make sure that you devote time prior to each show with a thorough warm up - planning your tradeshow strategy.

Strength component: Building strength in your major muscle groups involves weight training and cardiovascular work. You know you are making headway when upper management supports your program. This means that you fully understand their corporate goals and objectives and can integrate them into your exhibit marketing strategy.

Aerobic component: The goal is to get your heart rate into the target zone and sustain that pace for an extended period of time. This means that you need to direct your pre-show promotional workout to those people who you really want to actively walk into your exhibit, find out more about you and do business with you. Think in terms of multiple, distinctive promotional programs directed at the various target groups.

Flexibility component: An exhibiting company’s range of motion will vary depending on its age, activity and structure. Good news is that your degree of flexibility can always be increased. Take time to find out what your prospects want and like so that you can tailor your marketing activity accordingly.

Fitness Level 3 - You always stretch the major muscle groups

This level is designed for the serious exhibitor who wants to build marketing endurance, strength and muscle tone.

Strength component: Your people make up the strength and backbone of your exhibiting presence. They represent everything your company stands for, so select the best. Prepare them well beforehand. Make sure that they sell instead of tell; don’t try to do too much; understand visitor needs; don’t spend too much time; and know how to close the interaction with a commitment to follow-up.

Aerobic component: Public relations is one of the most successful ways for pumping blood into your tradeshow activity. Build media relations, prepare press kits, investigate speaking opportunities and consider sponsorship opportunities

Flexibility component: Reduce the possibility of sales injury and market muscle soreness with a flexible and timely lead-management plan. Make your sales representatives accountable for leads given to them, and then measure your results.

Conclusion

No matter what your fitness level is or what your exhibiting goals, your company will look and feel better when you regularly participate in an exhibiting workout program. To be successful, you must incorporate it into your daily marketing strategy.

About The Author

Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.

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